Latest Association of Leading Visitor Attractions (ALVA) visitor sentiment research published

ALVA has published its 8th wave of visitor sentiment research.

The top-line conclusions are:

• Since early March there has been a further very strong positive shift in appetite for visiting attractions when they re-open. In particular, much of the large ‘stubbornly cautious’ segment are now at least beginning to consider visiting
• With visit appetite now way higher than at the point when attractions re-opened in 2020, we might expect higher demand than last year – particularly once the ‘wait and see’ segment are reassured on safety
• Although still lower among those aged 55 or over, visit appetite has grown significantly across all age groups since early March and regional differences have disappeared
• However, even with the perceived success of the vaccine rollout and continued declining infection rates, there is a lingering nervousness about the visit attraction experience when returning to visit – particularly around crowds and distancing
• Three-quarters of the attractions-visiting public are not yet ready to remove Covid-19 safety measures, again especially those focussed on distancing
• Once vaccines have been fully rolled out to the population, there is notable support for some form of ‘proof of vaccination or exemption’ to gain entry to attractions, particularly indoor venues
• 80% of the attractions-visiting public in London would now use public transport to visit attractions

You can view the results in full here.