This is an opportunity to come together before the main walking season starts to give you an update from the West Highland Way team, meet others, ask questions, share ideas and discuss your business and outlook for 2024.

We want the West Highland Way to remain Scotland’s premier long distance route, inspiring walkers to experience an iconic trail taking in some of the country’s most stunning scenery. We also recognise its importance to businesses and communities along the 96 miles and want to work together to support the future sustainability of the trail.

Outline agenda

09:00 Refreshments and networking

09:30 Welcome and introduction

09:40 WHW Team update, including:

• NEW for 2024 – WHW nature storymap
• Update on potential charitable status
• Infrastructure and maintenance updates
• Passport Points, business listings, newsletter and official merchandise
• Hospitality and tourism trends/outlook.

10.10 Green business case studies

10.30 Q&A / open discussion / networking

11:00 Event close