Tourism is a major economic driver in many countries, and the success of a tourism destination depends on a number of factors. In this event, we will discuss what makes a tourism destination attractive to visitors, and how to market and promote a destination to attract tourists. Whilst considering the content of the Outdoor Capital Strategy and what it needs to look like for the imminent future.

So what makes a tourism destination?

There are many factors that contribute to the attractiveness of a tourism destination, including:

Natural attractions: These include things like beaches, mountains, forests, and wildlife.
Cultural attractions: These include things like historical sites, museums, and art galleries.
Events and festivals: These can be a great way to attract visitors and generate excitement about a destination.
Amenities and infrastructure: These include things like hotels, restaurants, transportation, and healthcare.
Safety and security: Visitors need to feel safe and secure when they travel, so this is an important factor for any tourism destination.
We will hear from Destination Thought Leaders along with those involved reimagining their own destination in Italy and Ireland.

We understand that businesses want to market and promote our tourism destination and by understanding the factors that make a tourism destination attractive, and by effectively marketing and promoting the destination, we can attract visitors and boost the economy of our region.

In addition to the factors mentioned above, there are a number of other things that can contribute to the attractiveness of a tourism destination, such as:

The local people: Visitors want to feel welcome and appreciated when they travel, so it is important that the local people are friendly and welcoming.
The cost of travel and accommodation: Visitors need to be able to afford to travel to and stay in your destination.
The ease of getting around: Visitors need to be able to get around your destination easily, so it is important to have good transportation infrastructure in place.
By considering all of these factors, you can create a tourism destination that is attractive to visitors from all over the world.

Further information on the day to be announced.

Tickets:
Member tickets are £20 +VAT
Non-Member tickers are £25 +VAT