Marc Crothall MBE

Marc was appointed as the first Chief Executive Officer of The Scottish Tourism Alliance (STA) in May 2012. During this time he has led the organisation to becoming acknowledged as one of the strongest representative trade bodies in the UK.

His wealth of first-hand experience and knowledge about the industry has been gained from working for leading corporate and independent organisations, including Gilbeys’ Hotels (SA), The Metropole Hotel Group, The St. Pierre Park, Sheraton Hotels and The Freedom of the Glen Hotel Group. In addition to his time spent in the hotel industry, he has also worked for leading contract and event caterers the Compass Group and Amadeus, plus has held senior posts at Alton Towers and with the David Lloyd Leisure Group.

Marc chaired the national Strategy Steering Group that was charged with developing and overseeing Scotland’s future tourism strategy Scotland Outlook 2030 which was launched at the beginning of March 2020 by Scotland’s First Minister Nicola Sturgeon.

He is the lead industry representative on the Scottish Tourism Emergency Response Group (STERG) and Scotland’s Tourism Task Force. He is a well-respected influencer and spends much of his time engaging directly with senior ministers in both Scottish & UK governments making representation on behalf of the industry to bring about the best policy and packages of support for the sector and for those who work in it as we recover from COVID.

Marc also co-chairs the National Food Tourism Leadership Board, is Scotland’s representative on the UK Tourism Industry Council and is a board member of Apprenticeship in Hospitality Scotland, Hoteliers Charter, Interface and Springboard (Scotland).

In June 2022, he was awarded the MBE in the Queen’s Platinum Jubilee Birthday Honours for services to the tourism industry in Scotland and in 2020 was awarded the “Fellowship” by the Scottish Hotel industry for his outstanding contribution to the industry.

Marc Crothall MBE
X