Esther Wells
Meetings & Events Coordinator
Esther brings a wealth of experience in both the events and hospitality industries to her role as Events Coordinator at The Scottish Tourism Alliance. With a strong background in planning and delivering events ranging from small-scale corporate meetings to large international occasions such as the UCI World Cycling Championships, Esther has developed a reputation for her creativity, attention to detail, and ability to connect with diverse audiences.
Her extensive experience in hospitality has further refined her skills in customer engagement, relationship building, and creating memorable experiences. Having worked with renowned venues, restaurants, and bars across Scotland, she understands the vital role that hospitality plays in Scotland’s tourism industry and is passionate about supporting its growth and innovation.
In her role at the STA, Esther combines her event expertise and hospitality insight to create impactful events that inspire collaboration and celebrate Scotland’s position as a world-class destination. Her dedication to fostering connections across the tourism sector is driven by her belief in Scotland’s unique potential to captivate visitors and locals alike.
Outside of work, Esther enjoys exploring Scotland’s culinary scene and discovering new venues that highlight the country’s rich heritage and creativity.