Hans Embacher
Chief Executive, Austrian Farm Holiday Association
Hans Embacher, 60, is director of the Austrian Farm Holidays Association since 1991 and thus one of the key players in rural tourism in Austria and as Vice-president of the European Association for rural tourism („Eurogites“) also in Europe.
After the studies of business administration and translator/interpreter at the university of Innsbruck/Austria he graduated in tourism marketing at the renowned University of Surrey/UK. After the study he gathered practical experience with all levels of tourism as a tourism consultant. Over 10 years his position in the marketing board of the Austrian National Tourist Board offered valuable overview over the major issues and deve¬lop¬ments in tourism, in the Austrian Chamber of Agriculture Embacher represents the interests of rural tourism in the “rural regions”-committee.
International consultancy projects in the CEE-countries Poland and Estonia, in 2012 invitation to the German Bundestag as a leading expert in rural tourism. Lectora¬tes at the University of Linz and at the Univer¬sities of Applied Sciences in Salzburg and Krems/Austria. Co-author of the tourism-encyclopaedia in 2008.
With its consequent quality-policy, with establishing the brand „Farm Holidays in Austria“, with the development of various special interest-products and finally with the successful presentation of 2.200 small farm-enterprises on a common web-plattform the Austrian Farm Holidays Organisation has achieved a sustainable, successful development and a strong position in Austria’s tourism and agricultural sector.