Jon Young
Director – BVA BDRC
Jon has worked in BVA BDRC’s Tourism and Attractions team for over a decade. Within that time he has led on a range of project types for visitor attractions including visitor evaluation, market segmentations, summative evaluations and mystery visitor research. Jon has been the author of BVA BDRC’s Holiday Trends research since 2013, and has recently co-authored a number of ClearSight reports which have looked at the recovery of leisure sectors during the pandemic.
Jon is a regular visitor to Scotland – for both work and pleasure. He has directed VisitScotland’s International Conversion research since 2015, and their COVID sentiment tracker since the start of the pandemic. In the last year he has also worked with National Galleries Scotland, the Royal Botanic Garden, Edinburgh, and more recently led on ASVA’s pilot Mystery Visit programme in the summer.