Vicki Miller
Vicki is a strategic marketing professional with over 20 years experience in the tourism industry. I have held a number of senior positions within VisitScotland becoming Director of Marketing & Digital in 2019. Other positions held include, an Advisory Board Member to The Marketing Society, Scotland; Board member of Traveltech for Scotland and a Charity Trustee for the Scottish Children’s Lottery Trust.
Just like the visitors who come to Scotland, I am passionate about enjoying locally sourced food & drink. Food & drink is an integral part of your holiday and the memories you share and take home with you. With such a rich larder we have a huge opportunity to ensure every visitor to Scotland enjoys fresh local ingredients, diverse cuisine that reflects Scotland today and immersive food tourism experiences that connect visitors with our land and communities.
Our focus at VisitScotland is to generate a positive economic and social impact in communities & destinations across Scotland working collaboratively with local stakeholders; inspiring and influencing visitors to make responsible and sustainable choices; ensuring diversity and inclusion across all of VisitScotland’s platforms; promoting the natural & cultural heritage of Scotland and the protection of it for future generations.