Members, Patrons and Supporters of the Scottish Tourism Alliance (STA) are invited to join our Annual General Meeting (AGM) and networking, which will take place on Tuesday 24th September, 10am to 12pm, at Scottish Gas Murrayfield Stadium. The AGM offers an important opportunity for the STA network to catch up with colleagues and make new […]

Details and timings TBC. By invitation only.

Kindly sponsored by the Caravan and Motorhome Club. Details and timings TBC. More information and registration coming soon.  

Designed to educate and engage, our two interactive workshops will give you the opportunity to explore themes crucial to the success of Scotland’s tourism and hospitality industry: Net Zero, Destination Management and Leadership, Business and Finance, and Technology. Hear from experts and those with lived experience in these core areas, before breaking out into groups […]

Join us for an evening at the stunning Signet Library to celebrate Scottish Tourism Month! Enjoy the very best of Scotland’s food and drink, connect and catch up with industry peers, and settle in for enlightening stories from our special guest speakers.

The flagship event of Scottish Tourism Month returns for 2025. As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry. Whether you’re a business owner or […]

The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience, greater price sensitivity, and a reduction in short-term let accommodation — has created tougher […]