The STA Spring Virtual Conference will take place on 24th March, 10:00 – 13:00.
The conference this year is titled ‘Looking Forward…’ which we are all obviously desperately keen to be doing so we’ve structured the event around the ‘Scotland Outlook 2030’ tourism strategy themes to bring you the most relevant insights to be able to do that and move in the right direction towards recovery.
How to tune in
The conference will be streamed live here.
‘Doors open’ from 09:55 with the conference starting at 10:00. During this time our chat box will be open and you can talk with your fellow attendees. You can also watch the event on the STA’s Twitter and Facebook accounts.
Speaker Lineup
Caroline Bremner, Head of Travel Research at Euromonitor International
Caroline will present the latest forecasts and COVID-19 scenarios for global travel and tourism, highlighting key consumer shifts in attitudes and behaviours one year on. Caroline will also share insights from Euromonitor’s Sustainable Travel Index, looking at best practice in sustainable tourism to create value for competitive advantage and power sustainable transformation.
Peter Martin, Vice President of CGA
Peter will explore innovation and new experiences within the world of food and drink and let us know where opportunities lie for Scotland.
David Cochrane, CEO HIT Scotland & Jane Rennie, Founder of The Extraordinary Training Company
David will interview Jane Rennie, Founder of The Extraordinary Training Company to get the thoughts of some of the students who are currently taking part in the Tourism and Hospitality Talent Development Leadership Programme.
Doug Lansky, Travel Writer and Destination Development Advisor
Doug will share more details on a destination technology solution he’s been working on to help drive positive recovery and improve the experience for the customer, increase revenue for businesses and to help the destination become more competitive and sustainable.
Our Future Business panel
Hosted by STA CEO, Marc Crothall, we’re bringing a panel of experts together to discuss how we can overcome the different challenges faced by a variety of our tourism sectors.
Panellists confirmed include:
- Kate Nicholls – CEO, UK Hospitality
- Vicki Miller – Director of Marketing, VisitScotland
- Paul Easto – COO, Active Travel Group
- Justin Reid – Director Destination Marketing, TripAdvisor EMEA
- Susan Fouquier – Regional Managing Director Royal Bank of Scotland, Business Banking
