STA Update: AA Hotel and Hospitality Services becomes an official Patron sponsor of the Scottish Tourism Alliance (STA)
The Scottish Tourism Alliance (STA), the largest member organisation and leading representative body for Scotland’s tourism and hospitality industry, has today (Monday 3rd June) announced that AA Hotel and Hospitality Services, the UK’s leading quality assessment organisation for the tourism and hospitality sector, is the latest high-profile company to offer its support to the STA as a Platinum Patron sponsor.
The partnership emphasises the joint commitment of both organisations to support and empower businesses in the sector as well as to champion quality standards and promote exceptional customer experience.
Marc Crothall MBE, Chief Executive of the Scottish Tourism Alliance (STA), said:
“With quality a key priority for delivering Scotland Outlook 2030, we’re absolutely delighted to welcome AA Hotel and Hospitality Services into the Scottish Tourism Alliance network as a Platinum Patron Sponsor.
The support of a well-respected, independent, and objective quality assessment organisation is timely and hugely welcomed.
I have no doubt that this partnership will be of great benefit to our network, especially those businesses wishing to showcase their adherence to high standards, and to stand out from competitors despite ever-evolving industry challenges, customer demands and consumer expectations.
We look forward to building a strong partnership with the team at AA Hotel and Hospitality Services in the weeks and months to come.”
Simon Numphud FIH, Managing Director, AA Hotel and Hospitality Services added:
“We’re delighted to be partnering with the Scottish Tourism Alliance which represents a strong and clear voice in Scottish tourism and hospitality. It’s great to be working together to support our industry.”
About AA Hotel and Hospitality Services
AA Hotel and Hospitality Services has recognised excellence in accommodation since 1908. As a trusted and independent brand for championing quality standards, we’re the only organisation that works across the UK and Northern Ireland with hotels, B&Bs, self-catering businesses, caravan and camping parks, restaurants and catering colleges. Discover all top-rated places to stay and visit, including AA Rosette restaurants, on RatedTrips.com.
Find out more here.
If you would like to find out more about becoming a Member, Patron or Supporter of the Scottish Tourism Alliance, visit our website here.
