STM STA Signature Event Update: Finance, Legal and Accountancy experts join forces to deliver free business recovery and transformation advice for Scotland’s tourism and hospitality sector

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STM STA Signature Event Update: Finance, Legal and Accountancy experts join forces to deliver free business recovery and transformation advice for Scotland’s tourism and hospitality sector

The Scottish Tourism Alliance (STA), the leading representative body for Scotland’s tourism industry has announced details of a free business finance advisory seminar to be held at the SEC alongside this year’s ScotHot and In Drinks trade shows.

The STA has brought together some leading experts from the finance, legal and accountancy sectors to provide specialist advice and suggested solutions for tourism and hospitality business owners and senior managers responsible for the business finance looking to navigate their way through the coming months and or wanting to upgrade and innovate in their business.

The seminar will take place on Wednesday 8th March from 1400 – 1630 at Glasgow’s SEC and is aimed at business owners and senior managers leading the delivery and development of products and services and/or those who are responsible for business finance, in addition to those starting out on their entrepreneurial journey.

With the many challenges of cost pressures which businesses are facing, coupled with the need and desire to stay competitive, profitable and grow, many business owners and key decision makers are looking for trusted support and advice to guide them through this unprecedented period of challenge.

The STA has produced the seminar in partnership with Grant Thornton, Natwest Group, DWF Group and the Cumberland Building Society, bringing together top-level expertise from Scotland’s finance, accountancy and legal sectors.

The session will deliver practical advice on how to deal with cash pressure, stabilise businesses and how to survive, adapt and grow. Delegates will also hear from those who have successfully restructured their businesses, accessing funding and support to enable innovation in developing their assets when they thought it would not be possible to do so.

Tickets are FREE and include access to the ScotHot conference and VIP lounge. Reserve your place here

Marc Crothall, Chief Executive of the Scottish Tourism Alliance said:

“This is a must-attend session for business owners and finance professionals tasked with navigating the challenging road to recovery, particularly within the context of the cost-of-living and cost of doing business crises.  It is also particularly relevant for those looking to launch a new business, or indeed grow, innovate and develop their existing proposition, backed by solid, trusted advice from some of Scotland’s leading finance and legal experts.”

Julie Tait, Director – Restructuring, Grant Thornton UK LLP said:

“At Grant Thornton protecting value is at the core of what we do. We work collaboratively with hotel operators, tour operators, lenders and investors so you can take advantage of opportunities and we can face the challenges ahead. The session planned for the day is an open discussion to allow attendees and panellists to discuss market challenges and for the panellists to provide insight and guidance to allow businesses to maximise their growth.”

Alex Borland, Climate & Environment Manager – Natwest Groups Climate Centre of Excellence said:

“Many challenges remain in the sector and it can quickly feel overwhelming. However, with an informed strategic approach, and engaging with the right stakeholders, success in 2023 and beyond is achievable. Having the right management team and a deep, granular understanding of your cashflow is fundamental to success. Charles Darwin spoke about survival of the fittest, but given the multitude of challenges impacting businesses, survival is there for those businesses who can change and adapt.”

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