Association of Leading Visitor Attractions publishes Wave 9 of Recovery Tracker

ALVA (Association of Leading Visitor Attractions) has published its latest research into public sentiment.

Key take outs

Since late April, there has been another positive shift in appetite for visiting attractions when they re open, in particular, some of those ‘waiting to see what happens for a short while’ are now ready to visit, although this hesitant group still represents around 40 of the market.

Appetite for visiting has continued to grow across all age groups, in the South of England, Wales and Scotland, although it has stalled elsewhere in England particularly the North West.

Although confidence is clearly growing and anxiety around using facilities falling, 60 still express fear or concerns about visiting especially on measures to limit crowds keep distancing.

Three quarters of the attractions visiting public are not yet ready to remove Covid 19 safety measures, the same as at end April.

Although falling slightly since end April, there remains notable support for some form of ‘proof of vaccination exemption’, especially for indoor venues and among the over 55s, once the vaccine has been fully rolled out.

Around a third of those who would ordinarily visit indoor attractions/events claim that they would not visit unless all visitors had some form of vaccine proof.  Evidence indicates that vaccine proof would be a trigger for tempting many from the more cautious segments to return to indoor attractions, but may alienate some current visitors.

There has been a strong positive step change in national confidence around use of public transport since late April, following the slight regression in confidence in the month prior to this.

You can download the research here.