Stop the Spike and COVID-19 Pillars Campaign Stakeholder Toolkit

The Scottish Government has published its Stop the Spike and COVID-19 Pillars Campaign Stakeholder Toolkit – you can download this here.

The overarching aim being to remind the public of the key safety measures they can continue doing to keep each other safe.

Asymptomatic Universal Testing Campaign Launch – ‘Wee Reminder’
Also, as of Monday, 13^th September, Scottish Government have launched the new Asymptomatic Universal Testing Campaign – ‘Wee Reminder’.

The ‘Wee Reminder’ Campaign looks to help engrain twice weekly asymptomatic universal testing as a habit for people of Scotland.

• View the ‘Wee Reminder’ Universal Testing Campaign via YouTube here

How You Can Help

• Please share the social videos and accompanying social copy on your social media channels
• If you don’t already, please follow SG channels across Facebook, Twitter and Instagram and share and retweet content

Stop the Spike and COVID-19 Pillars Stakeholder Toolkit
The Stakeholder Toolkit is here, which contains the Stop the Spike COVID-19 pillar assets:

• Safety Measures campaign:
  • Overview and key messages
  • Social assets and suggested social copy
  • Includes specific messages on: ventilation when socialising outdoors, outdoor socialising where possible, cleaning hands, wearing face coverings and transport safety measures
• Asymptomatic Universal Testing campaign:
  • Overview and key messages
  • Social assets and suggested social copy
• Symptomatic Testing and Isolation campaign:
  • Overview and key messages
  • Posters, social assets and suggested social copy
• COVID-19 Vaccine campaign:
  • Campaign overview
  • Posters, social assets and suggested social copy

Campaign Assets
All ‘Stop the Spike’ COVID-19 pillar campaign assets can be found via the links below:

• Download the Stop the Spike Campaign assets via WeTransfer here
• Download the Safety Measures Campaign assets via WeTransfer here
• Download the Asymptomatic Universal Testing Campaign assets via WeTransfer here
• Download the Symptomatic Testing and Isolation Campaign assets via WeTransfer here
• Download the COVID-19 Vaccine Campaign assets via WeTransfer here