Held at the SEC is Scotland’s biggest trade fair! Taking place from 21 - 23 January 2024, companies exhibit thousands of products to trade buyers from the likes of department […]

Members, Patrons and Supporters of the Scottish Tourism Alliance (STA) are invited to join our Annual General Meeting (AGM) and networking, which will take place on Tuesday 24th September, 10am […]

Details and timings TBC. By invitation only.

Kindly sponsored by the Caravan and Motorhome Club. Details and timings TBC. More information and registration coming soon.  

Designed to educate and engage, our two interactive workshops will give you the opportunity to explore themes crucial to the success of Scotland’s tourism and hospitality industry: Net Zero, Destination […]

Join us for an evening at the stunning Signet Library to celebrate Scottish Tourism Month! Enjoy the very best of Scotland’s food and drink, connect and catch up with industry […]

The flagship event of Scottish Tourism Month returns for 2025. As always, the event will bring together leading voices and experts from a broad range of sectors for a day […]

The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in […]