Association of Leading Visitor Attractions (ALVA) publishes Wave 2 of Recovery Tracker

The Association of Leading Visitor Attractions (ALVA) has published Wave 2 of its Recovery Tracker.

Some of the headlines:

• Since the announcement of lockdown easing in England, the proportion of the public feeling the worst is still to come has increased. Trust in government’s handling of the crisis has also fallen
• There has been a corresponding fall in the proportion of the population anticipating a visit to an attraction within the next three months. This drop in confidence is repeated across other leisure sectors as a return to normality is pushed further away in people’s minds
• There has been a corresponding increase in caution over visiting attractions as soon as the opportunity arises after re-opening –especially indoor attractions
• Caution is still primarily driven by perceptions of crowds and whether an attraction is able to maintain distancing
• Ipsos MORI poll at end April showed a significant lack of comfort in using public transport after the lockdown ends
• Anxiety increases with age for indoor facilities. Flexibility in switching facilities outside, where feasible, will benefit attractions with an older age profile

Download the full report here.