⭐SUPERSTAR⭐ required – could you be our new Communications & Membership Engagement Manager?

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⭐SUPERSTAR⭐ required – could you be our new Communications & Membership Engagement Manager?

Despite the significant challenges of the past two years, Scotland’s tourism industry has remained hugely resilient and our community has strengthened in many ways.

The STA as the industry leader, has consolidated a positive, healthy and productive working relationship with both governments, we have expanded our network and reach throughout the crisis with an increase in our membership and as a team, we have worked relentlessly to do all we can to stabilise the industry through our influence and relationships.

As we move towards recovery and hopefully better times ahead, we are looking to build and strengthen the STA team and have begun our search to find a new Communications & Member Engagement Manager to support the organisation through our next stage of growth.

This is a hugely exciting role for a talented, ‘go the extra mile’ individual with a passion for great comms, people and a strong marketing communications skillset.

You’ll be part of a close knit team of hardworking, friendly, upbeat and driven professionals.

Details of the role and salary are below.

Organisation: Scottish Tourism Alliance

 

Grade: Communications & Membership Engagement Manager

 

Salary scale: £36k-£38k pro rata, benefits include up to 5% annual discretionary bonus, 5% company pension contribution after 3 months of employ.

 

Location: Agreed blend of home working and hot desk/office (our team meets virtually throughout the week and in person twice a month at the moment) There will also at certain times of the year be a requirement to travel to industry meetings and events across Scotland with occasional overnight stays.

 

Contract:   34hrs pw (working hours flexible over 4.5 days)

 

Closing Date: 1st March 2022

 

Job Description

About the STA
The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry.  Our organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

 

We offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our membership is spread across all regions and destinations in Scotland. We are governed by a Board with representation from all sectors within Scotland’s tourism industry. Find out more here.

Responsibilities and Duties
Reporting to the CEO, your role will include:

 

STA Marketing & Member Communications

Delivery of marketing campaigns and communications activities to generate prospective member leads and drive retention of existing members

  • Planning, writing, and executing various email marketing campaigns, including the organisation’s weekly news update
  • Delivery in promoting the value of the STA and its services to key audiences and stakeholders.
  • Delivery in the ongoing promotion of existing and new member benefits, services, discounts, tools, and content
  • Content creation and delivery for social media channels
  • Creation of online surveys – analysis and reporting of responses

 

STA Digital & Social Media Marketing

  • Delivery in the development and creation of digital marketing activity and collateral to support member recruitment, retention, and renewal
  • Reporting and monitoring of key website and social media metrics, goals, and activity

 

STA Websites – STA and STM (Scottish Tourism Month)

  • Maintaining, updating, and uploading website content – working with stakeholders and content owners from across the association (this includes uploading and maintaining posts, STA blog, website pages, member listings and improving functionality)
  • Maintaining relationships with IT and website support partners
  • Maintaining website compliance/GDPR

 

STA Events

  • Delivery in the planning and promotion of regional and national industry events (face to face and virtual)
  • Maintaining website event compliance/GDPR

STA Marketing databases /CRM

  • Managing, updating, and maintaining the association’s email marketing database
  • Delivering the ongoing development of the STA CRM system (to be integrated with the above database)

STA Support

  • Work closely with PR, Media and Policy colleagues retained by the STA
  • Help support the development of a Graduate apprentice in Marketing/Digital & Events
  • Ability to write and distribute press releases when required
Skills and Experience Required
We are seeking a highly motivated individual with the following skills:

  • Experience working in membership / trade body organisation (Desirable)
  • A good understanding of Scotland’s tourism industry make-up (Desirable)
  • Strong written English and proof-reading skills
  • Excellent spoken communication skills
  • Highly organised with the ability to work on multiple projects simultaneously within a fast-paced environment and be flexible within reason when necessary
  • Experience with both on and offline marketing activities.
  • Proficient in e-mail marketing and e-mail marketing platforms (Mailchimp)
  • Experience working with CMS platforms (WordPress)
  • Experience of a range of digital platforms for example, Survey Monkey, Eventbrite
  • Knowledge and experience of working with a CRM system desirable
  • Knowledge in using reporting tools such as Google Analytics
  • Computer literate in Word, Excel, and PowerPoint with the ability to pick up new software packages easily

Please note 2 references will be required if successful at interview

Deadline for applications is 1st March

Interviews will take place on 8th & 11th March in person in Glasgow and or Stirling.

Due to the expected volume of applications, please note we will only be contacting applicants who have been successful in meeting our shortlist requirements

Interested applicants are requested to submit a CV with covering letter direct to the STA’s appointed recruitment partner XPRESS RECRUITMENT email: paul@xpressrecruitment.com

 

 

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