Industry Update: Johnstons of Elgin Unveils New Guest Experience Suite
Renowned Cashmere brand Johnstons of Elgin are thrilled to announce the official opening of a new guest experience area at their Elgin retail store. The versatile space will be used for personal shopping and styling, as well as a reception area for the brand’s immersive Archive Mill Experience.
“This newly created space moves Johnstons of Elgin into the sphere of luxury guest experiences, offering a unique immersive interaction that explores our brand’s journey and values. Visitors can travel through our rich history, witness our present-day manufacturing capabilities first-hand, and finish with an exclusive personal shopping space”, George McNeil, Managing Director, Retail.
Reflecting the brand’s heritage and commitment to quality craftsmanship, Johnstons of Elgin asked Scottish artisan Keith Coghill to create bespoke wood furniture for the new suite, and Ayrshire-based experts, Turnberry Rug Works, to utilise redundant yarn to make Cashmere and Wool blend rugs for the project. The contemporary space will be unveiled at a private ceremony on Friday 22nd March.
Guests can visit the new space as part of an Archive Experience by emailing guestexperience@johnstonsofelgin.com. Alternatively, by booking a Personal Shopping appointment at elginstore@johnstonsofelgin.com.
