Scotland’s Next Tourism Strategy Update – January
Countdown to the launch of the finalised Tourism Strategy
Following the launch of the draft tourism strategy in October and the subsequent period of consultation with industry and key stakeholders, the Strategy Steering Group, the STA, partner organisations and industry stakeholders have now moved into the action planning phase.
Thank you once again to those who contributed to the online survey; the output has been consolidated and analysed and is helping to refine the strategy further and inform the action planning.
Independent consultants Toposophy have been commissioned to work with the partner organisations in the action planning phase to define ambitious, forward thinking and world leading headline actions which will deliver the strategy aims and outcomes and ultimately the vision – to be the world leader in 21st century tourism.
Throughout January a number of action planning workshops are being held, each focusing specifically on one of the four strategic priorities – Our Passionate People, Our Diverse Businesses, Our Thriving Places and Our Memorable Experiences. The output from these workshops will shape the headline actions which will deliver the strategy.
The launch of the finalised strategy and headline actions will take place on 4th March 2020 at the STA Signature Sessions 2020 – you can book tickets to attend the event here.
