Press release: Geotourist Delighted to Launch App V2 Through Scottish Tourism Alliance ‘Destinations’ Forum

Digital Audio Tour Brand Calls for Destinations and Organisations to Onboard Pilot Phase

STA Patrons Geotourist has a fresh new look and feel – and it’s all part of a dramatic new direction for the app. Many members of the STA will know the Geotourist Team in person, having met them at STA events. We’re deeply appreciative of the superb industry events run by Marc Crothall and the STA Team and it’s through some of these events that the genesis of Geotourist 2.0 has come about.

At a time of tight budgets and keen competition, making decisions based on data is fundamental for the travel and tourism industry – but whose data are you using and when can you access it? Live data can be plucked from the data pool, but it’s being access by many others at the same time. Getting your own reports usually takes time and you’re making decisions for the future based on data of the past.

How is Geotourist 2.0 Different?

How we use data has shaped our roadmap at Geotourist and we’re moving into fresh territory. We may have started out as a GPS-based audio tour app that uses storytelling to enhance the visitor experience – and we still very much are that brand. However, 2020 and 2021 have seen the emergence of another part of the Geotourist brands, so that we’re ‘not only, but also’…

We’re developing and building Geotourist 2.0 in response to the tourism and travel industry’s clarion calls for more data, better data, easily managed data and report-ready data.  And live data – we’re working on showing you what’s happening on-the-ground.

It’s Your Visitor Data in An Instant

We’re harnessing the data generated by Geotourist tours in destinations or by organisation’s tours so that you can measure impact and plan for the future. There’s no reliance on a data pool owned and managed by others. You’ll be able to understand what people travel for, when they travel and how they’re interacting with your destination.

We’re working with DMOs and organisations from all over the world and we’re launching the pilot phase now. Working with you, we’ll understand what it is that you want to know and how you want it to be delivered. For every organisation that wants a forensically-detailed data dashboard, there’s another who wants a top line that can be easily included in a report at a moment’s notice. We do both.

‘What do you need your data to tell you?’

Here’s what we can do for and with you –

Geotourist V2.0 Analytics Demo Video

Powered by GPS technology and with an easy-to-use interface, Geotourist is the revolutionary mobile platform and app for the world’s stories, which can be enjoyed by users through the Geotourist app on their smartphone, either in location or remotely, or from anywhere in the world via the website.

CEO and Geotourist founder, Shaon Talukder, who created the Geotourist concept said: “This is an enormous leap forward in our evolution, but it also represents the opportunity for all organisations to take control of their own decisions. There are great ways to ascertain sentiment but you’re relying on the data of others. Imagine an affordable, agile and responsive resource that you could refer to at any time, that uses your own content and that would show you what your visitors were doing in real-time. What decisions would you make? How would you allocate your budget? What would those conversations sound like? Ready to find out?”
For more information on Geotourist, visit https://geotourist.com/