STA Update: HotelPartner becomes a Platinum Patron Partner of the Scottish Tourism Alliance (STA)
The Scottish Tourism Alliance (STA), the largest and leading representative body for Scotland’s tourism and hospitality industry, is thrilled to welcome HotelPartner, a global revenue management and distribution services provider, into its growing network.
The latest high-profile organisation to offer its support to the STA as a Platinum Patron sponsor, the partnership emphasises HotelPartner’s commitment to removing operational barriers across Scotland’s tourism and hospitality industry, empowering businesses in the sector to optimise profitability and grow sustainably.
Marc Crothall MBE, Chief Executive of the Scottish Tourism Alliance, said:
“I am absolutely delighted to welcome HotelPartner into the Scottish Tourism Alliance family.
A well-respected supplier, driven by the values of optimisation, success and security, HotelPartner is a fantastic addition to our extensive network of suppliers dedicated to supporting Scotland’s tourism and hospitality industry.
Their expertise and proven track record in maximising revenue and reducing costs for businesses in the industry, will be hugely valuable for our membership, as the industry continues to navigate an increasingly challenging economic environment, but also strives to achieve the long-term ambitions set out in Scotland Outlook 2030, Scotland’s National Tourism Strategy.
We look forward to building a strong partnership with the HotelPartner team in the months and years ahead.
In the meantime, you can hear more from the HotelPartner team at ScotHot 2025 next March, where they’ll be joining us on the STA Spotlight Stage.”
Robert Holland, Managing Director UK & Irelan of HotelPartner commented:
“It gives me great pleasure to announce our membership of the Scottish Tourism Alliance, an organisation which has done much to support and develop Scotland’s tourism and hotels.
“I am looking forward to working with the STA and potentially adding some of its members beautiful locations to the 170 markets we work in across Europe. At HotelPartner Revenue Management we pride ourselves on driving profits and creating tailored, holistic strategies for selling rooms; combining technology and decades of experience in the sector.”
About HotelPartner
Established in 2006, HotelPartner is a trusted market leader in revenue management and distribution services for the hospitality industry, with a clear vision to ensure sustainable growth for accommodation providers by optimising their profitability and partnering with them into a successful and secure future.
HotelPartner achieves this through the unique TET-Synergy: a combination of highly qualified teams (T), proven expertise (E) and the use of leading technology (T). This approach enables the company to maximise rooms-revenue and reduce costs for their partner hotels.
With a deep understanding of the hospitality industry and driven by the values of optimisation, success, and security, HotelPartner is a valuable partner for hotels and accommodation providers looking to grow and thrive in a competitive market.
