Industry Update: Travel media meet in Glasgow to enjoy the city’s visitor experience
Over 100 travel journalists and content creators from all over the UK and Ireland gathered in Glasgow this week for a three-day event which showcased many highlights of the city’s visitor experience.
Media Getaway 2024 offered attendees an opportunity to visit a wide range of Glasgow attractions – including The Burrell Collection, Kelvingrove Art Gallery and Museum, The National Piping Centre, Mackintosh at The Willow, and The Clydeside Distillery.
The delegates – who were officially welcomed to Glasgow by Lord Provost Jacqueline McLaren at a civic reception on Monday – also had the chance to join guided themed tours and enjoy the city’s nightlife at various evening events including a ceilidh.
In addition to enabling travel editors, writers, freelancers, and bloggers to find out about the wealth of things to see and do in Glasgow – so they can share information, recommendations, and suggestions through their channels – Media Getaway helped them connect with almost 100 travel trade and tourism industry PR representatives from all over the world. The event’s formal and informal networking opportunities, both in-person and online, included just under 1,200 pre-scheduled meetings.
Organised by Travel Connection Group – and hosted jointly by Glasgow Life, Glasgow Convention Bureau, and the Radisson Blu hotel – this was Media Getaway’s third and biggest event. It built on the momentum and success of the inaugural edition, held in 2022 in Manchester, and last year’s event in Leeds, both of which were well received by travel media and industry attendees, as well as the cities’ tourism and marketing teams.
Billy Garrett, Glasgow Life’s Director of Culture, Tourism and Events, said: “This week’s Media Getaway provided an invaluable opportunity for our destination marketing team to highlight Glasgow’s strengths as a leading sustainable and accessible destination as well as the city’s tourism strategy and ambitions to our key target audiences.”
Howard Salinger, Managing Director of Travel Connection Group, said: “We couldn’t have asked for better partners for Media Getaway 2024 and have had huge support from Team Glasgow. Our delegates enjoyed a brilliant visit to the city and great Glaswegian hospitality; it really has been a superb success.”
