The STA AGM & Autumn Conference 2023

The Scottish Tourism Alliance’s (STA) renowned programme of high-quality events continues for 2023, with the much-anticipated return of its Autumn Conference on Tuesday 31^st October at the Edinburgh International Conference Centre (EICC) in Edinburgh.

The event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to catch up with colleagues and create new connections.

Our carefully curated programme has been designed to support and empower the tourism and hospitality industry, and all those connected to it, to thrive in the present but also well into the future, as we collectively work to deliver on Scotland’s vision to be a leader in 21^st century tourism.

Whether you’re a business owner or manager, supplier or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy as well as an update on Scotland Outlook 2030, Scotland’s National Tourism Strategy. They will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.

This year’s event will also feature an exhibitor hall, with the chance to meet with suppliers and supporters of the industry.

MAKE YOUR CONFERENCE EXPERIENCE SPOOKTACULAR

Planning to spend time in Edinburgh ahead of the 2023 STA AGM and Autumn Conference?

Step into the shadows. Unveil the spirits of Edinburgh’s deepest underground and darkest tales this Halloween. In partnership with the award-winning visitor attraction, Mercat Tours, we’re delighted to invite delegates to book onto one of the organisation’s spooktacular Halloween storytelling experiences, running from Friday 27^th to Tuesday 31^st October.  

As well as treating yourself to a five-star tour, an exclusive promotional code will guarantee that 10% of your ticket price will be donated to the Our Stories Your City project; an inspiring initiative passionately discussed at last year’s Scotland’s Tourism Industry Conference, by Managing Director of Mercat Tours, Kat Brogan, who joined us as a speaker.

Whether you fancy rounding up your friends for the afternoon after our conference or would prefer to head on a tour with your family, you can enjoy any one of the four tours in the Halloween programme whilst ensuring your ticket is a force for good, by heading to mercattours.com, selecting the Halloween experience of your choice and using a specially generated code which will be included in all conference ticket confirmation emails. (Already booked your ticket? Fear not! Keep an (evil) eye out for an email with the promotional code landing in your inbox next week).

Valid from 27^th to 31^st October on Mercat Tours’ Halloween programme.

Click on the profiles below to find out more about the brilliant speakers confirmed for this year’s event.